- Project Outline -
Project: Instagram poster.
Team: Individual.
My Role and responsibilities: Design and creation of poster which outlined a new corporate creativity and innovation programme at Instagram.
Tools used: Microsoft PowerPoint, Adobe Illustrator, Adobe Photoshop, Spark.
Date: May 2020.
- Poster -
I completed this poster for my Master's degree in Business. It was for a class called 'Managing Corporate Creativity and Innovation'.
As part of this project I was asked to create a poster setting out the details of a new corporate creativity and innovation programme for an organisation of my choice. The poster is positioned as a ‘call to action’ and education poster, encouraging employee participation in the new programme.
The poster, shown on the left, includes details of:
- The key structure and process of the Corporate Creativity and Innovation Programme
- The criteria used to assess corporate creativity and innovation proposals at each stage of the Programme
- The key metrics used to measure pipeline projects
- As a footnote to the poster, include a reference list of at least five creativity/innovation management publications reviewed in devising this project.
The organisation I chose was Instagram. When creating the poster I wanted to ensure that it was true to the Instagram brand and would be recognisable as a poster created by Instagram, which why I chose these colours, layout and font.
- What I Learned -
- I used Adobe Illustrator, Photoshop and Spark to make this poster. It is always a great opportunity to use and to improve these skills.
- If this poster were printed and hanging on a wall I'd imagine it would be difficult to read. This is something that needs improvement. If I were to do this poster again I would try to reduce the amount of text on the poster. Because there is a lot of text I had to make it small enough to fit.